Even without advance promotion, when word got out that the SuperMatt Laundromat in Sarasota, Florida, was offering free laundry all day, neighborhood residents formed a steady stream of customers. Not only was laundry-and-all-the-fixings free—a boon to low-income families who can ill afford the $35 to $50 a week they spend trying to keep their kids in clean clothes—the food bank was there with abundant food to restock their pantries. Best of all, there were books—lots of books—and plenty of volunteers to read to children while the adults did as many loads of laundry as needed. When the children left, books went home with them.